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OUR VALUES

AUSTRALIAN MADE AND CRAFTED FROM RECYCLED MATERIALS.
Elation is a lifestyle label inspired by our deep love for the ocean. We honour the connection between our people and the planet, and through awareness and providing greener solutions we can we the wave of change that rebalances our relationship to build a harmonious future.
We recognise that fast fashion threatens the health of humans and the Earth. That’s why we take pride in our values by investing in sustainable design and processes. By consciously creating from our heart centre, we hope that each piece is cherished in your bikini quiver for many seasons to come.
We acknowledge that we are far from perfect, throughout our creative process we continually consider our values and strive to make better choices for our future. Have solace in knowing that each collection comes in limited runs so that we can sell out and keep each colour way exclusive. Our Australian made swimwear ensures that each item is sewn mindfully and ethically close to home in Sydney, Australia.  We made the transition to a smaller supply chain in 2021 to build a strong, face-to-face connection with our makers and to reduce our carbon emissions as a brand. The love and skill our creators put into each garment is crucial to our products' longevity; and by supporting Australian makers, we are favouring our Australian economy.
 
By using fabrics containing recycled fibres, we are reducing the demand for valuable resources such as water, energy, and fossil fuels. These fibres are rescued from post-consumer waste (rather than crude oil), recovered to their original purity, and recreated into brand new, performance fabrics. 
Our signature fabrics are digitally printed with OEKO-TEX certified dyes, meaning there are no nasty or harmful chemicals used that impact the planet or human health. Digital printing is a greener printing process that enhances colour vibrancy while reducing water usage and fabric wastage from colour bleeds.
We are aiming to be a part of the circular solution by minimising single-use plastics and replacing these with more natural alternatives, to avoid unnecessary wastage. Each order is packaged in recyclable or compostable materials so that they can biodegrade and return to the Earth.
Every piece has been surf tested and approved by the women behind Elation, so that you can feel your most confident in the water doing what you love the most. We bring to you textures, hues and exclusive prints inspired by the rhythm and elements nature has to offer.