March 15th

Behind the Scenes: Our New Collection Photoshoot

Some days, everything aligns perfectly. Other days, you have to roll with whatever nature throws your way, and today was one of those days.

I arrived early in Uluwatu to meet the team at the beach, excited to bring our new collection to life. But just as we were getting ready, the clouds rolled in, and the weather started taking a turn. When organising with photographers, models, and the unpredictable ocean, sometimes you just have to make the best of the situation.

Making the Most of the Moment

With the storm hovering over us, we pivoted. While we waited for the sky to clear, we took the opportunity to capture some lifestyle shots of the girls in our new Elation T-shirts, embracing the effortless, laid-back energy that defines our brand. And then, just like that, the storm passed, the sun broke through, and we were back on track.

It was time to showcase our latest print in all its elements, on land, in the ocean, and everywhere in between. From the rugged cliffs to the rolling waves, every shot embodied the essence of Elation, bold, free, and designed to move with you.

More Than Just a Photoshoot

By the end of the day, it wasn’t just about the stunning imagery we had captured. It was about the energy, the experience, and the incredible community that surrounds Elation. The girls left feeling “empowered,” inspired, and already looking forward to the next shoot.

Days like this remind us why we do what we do. Elation isn’t just about bikinis—it’s about creating pieces that make you feel confident, strong, and ready to take on whatever the day brings. We can’t wait to share this collection with you! 🌊

Love, Abbey xxx