Yearly Wrap up

Elation the Label: Our Year in Review

As this year comes to a close, we’re taking a moment to pause, reflect, and feel deeply grateful for everything Elation the Label has grown into over the past year. What began as a swimwear label continues to evolve into something far greater,  a community connected by the ocean, shared values, and intentional living.

This year wasn’t just about products. It was about people, purpose, learning, and impact.

Community, Connection & the Ocean

One of the most meaningful parts of this year was hosting and joining multiple surf meet-ups, bringing women together in the water to share waves, stories, and connection. These sessions were never about performance, they were about showing up, supporting one another, and creating space where everyone felt welcome.

Through these experiences, we were lucky enough to meet so many inspiring women, our Sisters of the Sea. Watching genuine friendships form and grow within this community has been one of the most rewarding outcomes of the year.

Purpose Beyond the Product

Purpose has always been at the heart of Elation, and this year we were proud to bring that to life through our Living Seas Collection, created in support of the LivingSeas Foundation.

The ocean gives us so much, movement, clarity, creativity, and grounding, and this collection was our way of giving back. A portion of proceeds from the Living Seas Collection directly supports coral restoration and marine conservation initiatives led by the LivingSeas Foundation, contributing to the protection and regeneration of our oceans.

This collaboration represents more than a collection; it reflects our commitment to meaningful action. Each piece was designed with intention, using recycled materials and mindful production practices, ensuring that every purchase contributes to real-world impact beneath the surface.

Design, Sustainability & Real-World Learning

Behind the scenes, this year brought plenty of growth and learning. From fabric testing and fit development to stitching decisions, sizing refinement, and quality control, we experienced firsthand what it takes to build a product with integrity.

Working with recycled materials challenged us to balance sustainability with comfort, stretch, and durability. We navigated production delays, refined construction methods, and listened closely to customer feedback to improve transparency and future designs. Every lesson has helped shape a stronger, more considered brand.

More Than a Label

Elation continues to be about feeling confident in your body, connected to the ocean, and aligned with your values. It’s about creating pieces that move with you, support you in the water, and reflect a lifestyle rooted in salt, simplicity, and purpose.

This year reminded us that growth isn’t always linear, but it’s always valuable.

Looking Ahead

As we move into the year ahead, we’re carrying forward everything we’ve learned:

• Continued refinement of fit, construction, and sizing

• Ongoing commitment to sustainability and ocean impact

• Deeper community connection through surf meet-ups and events

• Thoughtful collaboration with our design and manufacturing partners

Most of all, we’re excited to keep growing with you.

Thank you to everyone who surfed with us, supported our 2025 collections, shared feedback, and stood behind Elation this year. None of this happens without you.

Here’s to more waves, deeper purpose, and stronger connections in the year ahead 🌊

With gratitude,
Elation the Label