HOW TO GET OUT OF THE AUGUST SLUMP (AND WHAT’S COMING FOR ELATION)

Let’s be honest, this time of the year can hit different. The buzz of January has long faded, your goals might be collecting dust, and you're left wondering where the time even went.

We feel it too. That’s why this season, we’re turning the slump into a launchpad, for renewed energy, style, and creative fire.

Here’s how we’re shaking things up, and how you can, too.

1. RECALIBRATE WITH PURPOSE

A mid-year reset doesn’t mean scrapping everything, it means checking in.
What lit you up at the start of the year? What’s been draining you? What have you put off that still deserves your energy?

Set time aside to reflect and realign. Journal it. Move your body. Get sun on your skin. Slow down, reset, then restart with intention.

2. DRESS FOR YOUR MOOD (OR THE ONE YOU WANT)

We believe clothing is energy. That’s why everything we design at Elation is infused with movement, emotion, and bold femininity.
Whether you’re feeling soft and fluid, or strong and unstoppable, there’s a print or silhouette to match your moment.

And just quietly...
🔥 New styles are coming.
Get ready for fierce shapes, insane prints, and limited-edition drops that will move with you from sunrise swims to late-night dance floors.

Think: liquid fabrics, earthy palettes, playful contrasts, and new pieces that feel as good as they look.

3. WHAT’S NEXT FOR ELATION

The second half of 2025 is set to be big. Here’s what we’re excited about:

  • New Collections: Fresh pieces that honour wildness, freedom, and fluidity.

  • Signature Prints: Our iconic Elation patterns are getting a seasonal remix (you'll want to live in them).

  • Sustainable Progress: We're continuing to refine our sourcing, production, and packaging practices, because looking good should never cost the Earth.

  • Pop-Ups & Events: Keep an eye out, we might be coming to a coast or city near you.

4. COME BACK TO WHAT FEELS GOOD

This isn’t about pressure. It’s about pleasure.
When you’re in a slump, find the small things that bring you back to yourself,  music, ocean dips, movement, ritual, connection, creativity.

Style is one of them.
Let what you wear remind you of who you are.

 

Stay Bold! 

With love, 
The Elation Team

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