March 5th

Gratitude in the Chaos

Lately, life has been a whirlwind. Between production delays, quality checks, creative projects, and the daily madness of running a brand, my mind has been everywhere at once. Some days, it feels impossible to pause, breathe, and take it all in. But today, I reminded myself there is so much to be grateful for.

The Wild Ride of Creating

Creating from scratch is a wild ride. It is exciting, exhausting, and deeply fulfilling all at once. Every fabric choice, every stitch, every tiny detail matters. There have been setbacks, but also moments of pure joy when a piece turns out exactly as we envisioned. It is chaos, but it is the kind I would not trade for anything.

The People Who Make It Happen

One thing I am especially grateful for is our team. Visiting our manufacturing partners weekly has been a game changer, not just for quality control but for connection. We are involved in every step, ensuring each piece is crafted with care. That is why we chose to keep production close to home, to build something with meaning, together.

Something Special is Coming

And now, after months of pouring our hearts into it, we are about to launch something special. Our next collection is more than just swimwear. It carries impact, purpose, and passion. Every detail has been considered, and we cannot wait for you to experience it.

Finding Gratitude in the Mess

It is easy to get lost in chasing perfection, but when I stop and reflect, I see how lucky we are. The challenges will always be there, but so will the moments of magic in between.

If you are caught in your own chaos, take a second to pause. There is always something to be grateful for, even in the messiest moments.

Stay tuned to hear some words from the ladies behind the making of Elation pieces.

Love, Abbey xxx