2025 So Far With Elation
A Mid-Year Recap from the Sea, With Love
As we drift into the second half of 2025, we’re pausing to soak it all in. The laughter, the lessons, the sunrises, the salt. It’s been a year filled with heart, and we couldn’t have done it without you.
From spontaneous beach meet-ups to conscious collections and powerful partnerships for ocean protection, every step of this journey has reminded us why we started Elation. To connect. To create with care. To live fully and tread lightly.
Monthly Surf Meet-Ups
These have become the soul of our year. What began as a few ocean-loving women catching a few waves has grown into something far more meaningful. Month after month, we’ve seen strangers become friends, cheers rise as someone stands up for the first time, and quiet mornings turn into unforgettable moments of connection. These meet-ups remind us that the ocean doesn’t just hold us, it brings us together.
Bali Ocean Week Collaboration
This partnership was a dream come true. Together, we stood beside change-makers, artists, ocean activists, and everyday ocean lovers to raise awareness and celebrate the beauty and fragility of our coastlines. We believe that fashion can be a force for good, and this collaboration proved it. It was about more than the events and the posts — it was about being part of something bigger. Because the first step to change is awareness, and from there, anything is possible.
What’s Coming Next
We’re just getting started. The second half of 2025 holds new stories, fresh designs, and surf staples that you’ll want to live in. Expect thoughtfully made pieces that honour the planet, celebrate movement, and spark joy with every wear.
Whether you’ve been with us since day one or just found your way into the Elation community, we’re so glad you’re here. Your support means the world to us. Thank you for riding the waves by our side and bringing so much love, energy, and purpose into this journey.
Here’s to the magic still to come. We’ll see you in the water
With love,
Abbey, Mel and the Elation team