March 1st:

Why I Joined Elation as Co-Owner – A Natural Evolution

Becoming co-owner of Elation wasn’t just a business move—it was a natural step in my journey of blending creativity, purpose, and entrepreneurship. With my background in surf travel and adventure, I’ve always been passionate about crafting meaningful experiences and creating high-quality products that truly stand out.

From Surf Travel to Swimwear

For the past few years, I’ve been running my own surf travel company, curating unforgettable trips for surfers of all levels. Through this, I developed a deep appreciation for quality swimwear—pieces that not only look good but also perform in the water and withstand endless surf sessions.

One thing I noticed while taking guests surfing and snorkeling was how many women struggled to find swimwear that was both stylish and functional for active adventures. When I was introduced to Elation (through modeling—a story for another time), everything clicked. This wasn’t just another swimwear brand; it was a celebration of freedom, confidence, and connection to the ocean—values that align perfectly with the lifestyle I’ve built. Taking on this role felt like a natural extension of what I was already passionate about.

What Drives Me

I’ve always been motivated by the idea of creating something meaningful and lasting. Whether it’s designing surf experiences, helping people with the health and fitness goals, working on creative projects, or now shaping a brand like Elation, I believe in impact over trends.

My biggest motivators:

Quality & Sustainability – Swimwear should be more than just stylish; it should be built to last and crafted with intention. It wasn’t until I joined Elation that I truly understood the importance of ethical manufacturing and supporting brands that align with these values.

Empowering Women – I want Elation to inspire confidence, helping women feel incredible both in and out of the water.

Creativity & Growth – Building a brand is an exciting challenge, and I thrive on the creative process of bringing something unique to life. Having already built a company on my own, I knew I was ready for the support of a business partner moving into my second venture. Collaborating with Mel has completely changed the way I approach business—it’s made the journey even more fulfilling and enjoyable.

The Future with Elation

Joining Elation as a co-owner means stepping into a role where I can combine my love for surf, travel, and business to help grow the brand. The vision isn’t just about selling swimwear—it’s about building a movement around slow fashion, mindful living, and deep connection to the ocean.

I’m beyond excited for what’s ahead and can’t wait to share more of this journey with you. 🌊✨

Tune in every day throughout March for my Daily Diaries series.