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OUR VALUES

 CRAFTED FROM RECYCLED MATERIALS.

 

Elation means a feeling of great joy or pride, high spirits, or a state of being elated. This essence of intense happiness and excitement is what we bring to our brand and community.

 

At Elation, our values centre around creating awareness and providing greener solutions to rebalance our relationship with the planet and build a harmonious future. We recognise that fast fashion poses a threat to both human and environmental health. That's why we take pride in investing in sustainable design and processes. By consciously creating from our heart centre, we hope each piece is cherished in your bikini lineup for many seasons to come.

 

We acknowledge that we are far from perfect. Throughout our creative process, we continually consider our values and strive to make better choices for our future. Each collection comes in limited runs, ensuring exclusivity and sustainability.

 

Our swimwear is made with love in Bali, Indonesia. This transition to a smaller supply chain allows us to build strong, face-to-face connections with our makers and support families in third-world countries. The love and skill our creators put into each garment are crucial to our products' longevity. By supporting a family-owned business in Indonesia, we help secure the future of their generations.

 

The livelihood of our makers is important to us. That's why we carefully interviewed production companies to understand how our makers are treated in their workplace. Flexibility, love, and care were evident in the company we chose. Putri, the head of the tailors, embodies the same commitment and passion that we hold dear.

 

 

By using fabrics containing recycled fibers, we reduce the demand for valuable resources such as water, energy, and fossil fuels. These fibers, rescued from post-consumer waste, are recovered to their original purity and recreated into brand new, performance fabrics. Our signature fabrics are digitally printed with OEKO-TEX certified dyes, ensuring no harmful chemicals impact the planet or human health. Digital printing is a greener process that enhances colour vibrancy while reducing water usage and fabric wastage.

We aim to be part of the circular solution by minimising single-use plastics and replacing them with natural alternatives to avoid unnecessary wastage. Each order is packaged in recyclable or compostable materials, so they can biodegrade and return to the Earth.

Every piece has been surf tested and approved by the women behind Elation, ensuring you feel your most confident in the water doing what you love the most. We bring you textures, hues, and exclusive prints inspired by the rhythm and elements of nature.

Join the movement towards a greener tomorrow by embracing fashion that aligns with your values. Let's make a positive impact, one stylish surf suit at a time.