Surfing as a Form of Self Expression

Every surfer tells a story without words in the way they move, the energy they bring, the rhythm they find on the wave. Some dance, some charge, some flow. Watch closely and you’ll see their soul in motion in the waves they choose, the board they ride, even the swimwear they wear.

It’s the little quirks that make each surfer unique. You can recognise a friend by the way they paddle, or spot a local by the energy in their turns. Ever wonder what kind of day they’ve had, or what emotion they’re expressing through that one wild turn?

I used to cringe at every surf photo or video of myself (honestly, I still do sometimes), but I’m learning to see it as part of my self-expression. Each session reflects a different emotion, flowing to the rhythm of the wave. Next time you surf, id love you to ask yourself these questions: 
How do I feel in the water? 
What emotions come out when I am surfing along a wave?
How do I express myself, that makes me unique in my surfing?

Surfing isn’t just a sport; it’s who we are when words don’t matter, a form of self expression 🧡

Even what I wear in the surf feels like an extension of that expression, a way for my inner sunshine to shine through. That’s why I love bright patterns, and why we value them at Elation the Label because they bring joy. And that’s the energy we want to express. 🌞


Our new collection 'Wild Rhythm' is exactly what that feeling is, a form of self expression, born from the rhythm we feel when riding the wave. 

 

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